Loyalty

Turn first visits into lifelong guests.

Loyalty, rewards, offers and guest engagement built into the same platform as your POS, mobile app, online ordering and marketing. One guest profile. One rewards program. Every channel.

What is Nova Rewards?

Nova Rewards is the loyalty and guest engagement platform built into Nova. Guests earn and redeem rewards across mobile, web, kiosk, drive-thru and in-store experiences while operators gain a unified view of guest behavior, visit frequency, lifetime value and campaign performance.

Guest earning and redeeming restaurant rewards
BENEFIT 01

One rewards program.
Every channel.

Guests earn and redeem rewards wherever they engage with your brand: mobile app, online ordering, kiosk, drive-thru or in-store. One loyalty balance, one offers wallet and one guest profile create a seamless experience across every touchpoint.

  • Single loyalty balance across every channel
  • Unified offers and rewards wallet
  • Consistent earn and redeem experience everywhere
  • One guest profile across digital and in-store
Loyalty redemption at counter
BENEFIT 02

Personalized offers.
Powered by AI.

Turn guest data into revenue. Nova AI automatically generates personalized offers, rewards and lifecycle campaigns based on visit frequency, purchase behavior and engagement patterns. Win-back, retention and frequency-building campaigns run continuously with measurable results.

  • AI-generated offers and rewards by guest segment
  • Win-back, retention and frequency-building campaigns
  • Personalized messaging based on guest behavior
  • Revenue attribution for every campaign and offer
Restaurant guest experience
14%
Return rate on AI-generated win-back campaign (two-week measure)
BENEFIT 03

Loyalty your way.
Not your vendor's.

Every brand approaches loyalty differently. Nova supports points, tiers, cashback and hybrid programs, giving operators the flexibility to evolve rewards strategies without changing platforms or migrating guest data.

  • Points, tiers, cashback and hybrid loyalty models
  • Different rewards strategies by guest segment
  • Launch and modify programs without vendor migrations
  • Multi-brand and multi-concept loyalty support
Cafe barista serving loyal customer
Built for modern restaurant brands

Loyalty works best when it is connected to every guest interaction. Nova Rewards combines guest data, offers, rewards, campaigns and attribution on a unified platform, creating a consistent experience across mobile, web, kiosk, drive-thru and in-store ordering.

More from Nova

Pairs with

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Turn first visits into lifelong guests.

See how Nova Rewards combines loyalty, offers, guest engagement and AI-powered marketing on a single platform designed to increase frequency, retention and guest lifetime value.

Restaurant guest using loyalty rewards